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COORDINATOR'S CLUB: The Write Stuff: Right Your Writing, A Workshop and Best Practices for the AEC Industry

Okay Coordinators, September means Back to School and Back to Basics in this exciting and instructional writing workshop!

Do you sometimes freeze up when confronted with a writing assignment or worry that your prose sounds formulaic and uninspired? When writing for marketing purposes, it's challenging to tell the right story in a way that is both clear and compelling to different audiences, particularly when your process necessitates input from a variety of team members.

In this writing workshop led by Molly Heintz and Avinash Rajagopal of Superscript, a New York-based editorial consultancy, you'll learn best practices for writing engaging texts and how to position that writing for key audiences. This writer's toolkit will be applied to a series of samples from the AEC industry, transforming problem texts into sparkling, effective prose.

Approved for 1.0 AIA/CES Learning Unit



Molly Heintz

Founding Partner and Managing Director


Molly Heintz is a founding partner and the Managing Director of Superscript. She has led communications and publications at several architecture and design firms including Rockwell Group and Gensler, and has over a decade of experience in developing and launching books, magazines, and websites. She holds an MA in the History of Art and Architecture from Harvard University, an MFA in Design Criticism from the School of Visual Arts in New York, and BAs in art history and archaeology from Duke University. Molly’s research and writing focuses on the intersection of design and media, and her work has appeared in Fast Company, The Art Newspaper, AIGA Voice, Giornale dell’Architettura, Interior Design, and the Journal of Decorative Arts. She is currently a contributing editor at The Architect’s Newspaper.


Avinash Rajagopal



Avinash Rajagopal is an associate editor at Metropolis magazine. He is the author of Hacking Design (Cooper-Hewitt, National Design Museum, 2013), which tracks the emergence of digital fabrication and open design as a new model for responsible, sustainable practice. He also co-edited the catalog for Adhocracy, an exhibition on open design displayed at the Istanbul Design Biennial 2012 and at the New Museum. Rajagopal has lectured at the School of Visual Arts (SVA), New York, the University of Texas at Austin, and the National Institute of Design, India. He holds an MFA in Design Criticism from SVA and worked as an industrial designer and design researcher prior to that. His writing has appeared in Change Observer, Little Design Book, Jalopnik, Take on Art, and Metropolis magazine.

Reminder Coordinators' Club Brown Bag Lunch events are to initiate conversations among junior marketing staff. Attendance is FREE. You just need to bring your own lunch (beverages and dessert will be provided).

To RSVP, email Carrie Villani at to register.
Your name must be put on a list to enter the building, and please bring a photo ID. No walk-ins, please RSVP at least one day in advance.

In Kind Sponsor


When & Where

  • 09/22/2017
  • 12:30 pm - 1:30 pm

  • Langan
  • 21 Penn Plaza, 360 West 31st Street, 8th Floor
  • New York, NY 10001
  • MAP