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COORDINATORS CLUB: Learning the Language and Crafting the Message: AEC Basics for Non-Technical Staff

As marketers in the AEC industry, we work with top professionals, architects and engineers in our firms to create meaningful materials that tell the stories of our expertise. This task is impossible without an elemental understanding of the technical terms and language that describe the projects and processes our clients and professionals use to discuss their work. Whether you need to start with the basics or would like to polish up your existing knowledge, this Coordinators Club is here to help you understand the complexities of AEC terminology.


Coordinator's Club Brown Bag Lunch events are to initiate conversations among junior marketing staff and are open to all members of SMPS. These lunch sessions consist of an open discussion on a variety of topics, ranging from awards submissions to proposals to project photography. They are free to attend, we just ask that you bring your own lunch (beverages and sweets will be provided).


Nancy Kleppel, Associate AIA


Appleseed Strategy

Nancy Kleppel

For over 25 years Nancy Kleppel, Associate AIA, has consistently delivered real, measurable results for A/E/C industry firms. Her success stems from persuasively articulating the objective value her clients provide to their own clientele. Nancy began her career as a practicing architectural designer and shifted focus to business development as Director of Business Development for SOM NY. As a principal at Appleseed Strategy, Nancy helps clients face their challenges in building a design identity and gaining recognition in a highly competitive environment. She brings clarity and focus, provides strategy and management advice, client and project development, branding, communications and outreach.

Nancy has developed and led professional development seminars for the AIA NY Chapter and the Society for Marketing Professional Services and has written and co-written professional practice articles published in the Zweig Letter, ArchNewsNow, and ArcCa, The Journal of The AIA California Council. She continues to nurture an active interest in design, having studied textile design at RISD and FIT. Ms. Kleppel is a native New Yorker and holds a BA degree from Brown University and a MArch degree from the Harvard University Graduate School of Design.

Nancy has been a member of The Charrette Venture Group (CVG) team since 2015. CVG is committed to fostering entrepreneurship, innovation and best practices in the field of architecture. The company manages investments and promotes programs that strengthen these principles in the architecture community throughout the US and Canada. She has worked with CVG Investment Partner firms throughout the United States and serves as the team subject matter expert for business development.


Eddy Roberts, P.E.

Senior Associate

LERA Consulting Structural Engineers

Eddy Roberts

Eddy Roberts is a Senior Associate at LERA, with the firm since 2007. Edward works on a wide range of project types around the world, including mixed-use towers, commercial and residential developments, cultural facilities, and other complex structures. His latest high-rise project experience include; Merdeka PNB118 mega-tall tower in Kuala Lumpur, Malaysia; Lotte World Tower in Seoul, South Korea; 4 World Trade Center in New York City, NY; and Minmetals South China Tower in Shenzhen, China. Eddy is a teacher and tutor for the Architecture Registration Exam (ARE), helping architectural professionals pass the structural portion of the licensure exam. Eddy has been a leader in LERA’s Canstruction entries, helping the team to win numerous national and international awards for the charitable design competition. Eddy holds a Master of Science in Structural Engineering from the University of California, Berkeley. He also holds a B.S. in Civil & Environmental Engineering and a B.A. in Architecture from the same university.


To RSVP, please register online for free so we have a rough head count. Your name must be put on a list to enter the building, so please bring a photo ID. Don’t worry, we won’t hold you to it if a last minute deadline pops up, though we appreciate cancellations, too. Please feel free to pass this invitation on to others in your firm and industry.


For questions about this event, email Carrie Villani

When & Where

  • 07/19/2018
  • 12:30 pm - 1:30 pm

  • LERA Consulting Structural Engineers
  • 40 Wall Street, 23rd Floor
  • New York, NY
  • MAP

Registration & Pricing