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COORDINATORS CLUB: An International Approach - A Global Perspective, Tips, and Tools of the Trade for Pursuing International Work

Is your firm interested in international work and does not know where to begin?


A panel of experts will review some of the tips and tricks of international work. We will examine the similarities to the local NYC and US market and what are the major differences.

Topics covered will include:
  • Around the World - Working internationally from the US - Firm organization, office locations and culture
  • Around the Clock – communications, team and client locations
  • Certifiable - Licensing and insurance requirements
  • Team Players - Identifying partners and clients - Organizations – CTBUH, international press
  • En anglais? Translation and languages
  • Great Expectations - Proposal qualifications and requirements
  • Opportunity Favors the Prepared - Identifying strong markets

If you are interested in expanding your knowledge as a coordinator for yourself or for your firm, you cannot miss this learning session.

Speaker

Alicia L. Koledin, Assoc. AIA

Founder and Principal

Alicia L. Koledin LLC Marketing Consultancy

Alicia L. Koledin

An accomplished marketing professional, Alicia L. Koledin has over 18 years of experience in the A/E/C industry, including positions at some of the most notable international firms including Skidmore, Owings & Merrill, Gensler, and Diller Scofidio + Renfro. With a thorough understanding of the business of architecture, she is well positioned to recommend and implement strategic marketing practices that reinforce a firm’s aspirations and bolster its growth potential. Alicia’s global expertise has been garnered through a wide variety of project types in vastly different markets—from large-scale commercial and mixed-use projects in China, Korea, Southeast Asia, and India to education and cultural projects in Europe and the Middle East. She has learned that while each project offers unique challenges based on regional and cultural differences, a well-defined business plan, complemented by strategic relationship building, is the key to long-term success in any market. Alicia is a former President and board member of SMPS New York and is an active participant on the Chapter Advisory Council and the Programs Committee. An Associate Member of the AIA, she also serves on the AIANY Marketing and Communications Committee.

Speaker

Carrie Villani

Director of Marketing

Leslie E. Robertson Associates

Carrie Villani

Carrie Villani, Director of Marketing for Leslie E. Robertson Associates (LERA), Consulting Structural Engineers, has shown her leadership skills and passion for the AEC industry throughout her career. As Director of Marketing for LERA, Carrie manages a marketing team and works closely with firm Partners and Associates on marketing and business development efforts promoting LERA’s long tradition of innovative design and advances in technology that has brought them to the forefront of the engineering profession across the world. Carrie is the Chair of SMPS-NY’s Coordinators Club and was named SMSP-NY Marketer of the Year in 2017. Carrie has been honored with seven SMPS-NY Marketing and Communications Awards.


REMINDER

Coordinator's Club Brown Bag Lunch events are to initiate conversations among junior marketing staff and are open to all members of SMPS. These lunch sessions consist of an open discussion on a variety of topics, ranging from awards submissions to proposals to project photography. They are free to attend, we just ask that you bring your own lunch (beverages and sweets will be provided).


RSVP

To RSVP, email Carrie Villani at carrie.villani@lera.comso we have a rough head count. Your name must be put on a list to enter the building, so please bring a photo ID. Don’t worry, we won’t hold you to it if a last minute deadline pops up, though we appreciate cancellations, too.

When & Where

  • 01/12/2018
  • 12:00 pm - 1:00 pm

  • Leslie E. Robertson Associates
  • 40 Wall Street, 23rd Floor
  • New York, NY 10005
  • MAP