In Westchester Magazine’s Headquarters, join SMPS-NY Westchester Affiliate and AIA WHV for an evening of vibrant discussion, local delicacies, and beverages. From social strategists to editorial staff of local, regional, and national outlets, these PR influencers offer insight into:
- - Current interest/trends in Building Industry:
- - Social platforms reviewed
- - Telling a good story
- - Tricks to an enticing pitch
- 5:30-6pm Networking, Appetizers and Cocktails
- 6-7pm Panel Discussion
- 7-7:30pm Q & A
- 7:30-8pm Networking
Small firms will armor themselves with the information to increase exposure and form symbiotic relationships with the influencers in our regions. Large firms will find the details in telling the right stories at the right time.
Principals and Marketers of all levels enjoy an evening with the press. Equip your PR efforts with the tools to increase your public reach and achieve your 2018 marketing goals.
Brooke Howard is a multimedia journalist based in New York City. Currently, she serves as the Executive Web Editor for RNN-TV, where she leads the digital team of editors and developers. Previously, she has worked with Yahoo News, AOL, and Digital First Media. Brooke also developed Hysteria: A Dating Blog to uplift the modern-day, millennial woman of color, which she has conducted for the last several years.
Vice President of News Development, RNN-TV Fios1 News
Marc Weiner is a content creator. For over 25 years, Marc has successfully branded, produced and managed unique content in many diverse arenas around the country. An Emmy & Associated Press award winning journalist with a passion for local news, Marc was hired as News Director for FiOS1 News in March 2015 which now serves millions of viewers in the Tri-State area with three 24 hour local news channels. Appointed Vice President of News Development in May of 2016, he now oversees standards & practices for the channels. Marc is a founding Executive Producer for start-up Al Jazeera America, former CBS News producer and affiliated television News Director in Raleigh, NC, Las Vegas, NV to name a few stints in his broadcast tenure. Marc is a graduate of Manhattan College in Riverdale, NY.
ENR, New York Regional Editor
Eydie Cubarrubia is ENR’s New York regional editor. She has spent more than a decade editing, writing and producing award-winning business news, features and branded content for The Guardian News & Media, New York Daily News and other publications. Her experience includes covering lifestyles, entertainment, business, technology, the law and sociopolitical issues for publications in Florida, China and California. She also spent time in Japan as an English as a second language (ESL) teacher. New York City is where she has lived the longest since graduating from Ohio University, where she earned a bachelor of science in journalism, a minor in music and another minor in history.
Smart Business People Services, Social Media Strategist & Founder
Michael Guberti is a Social Media Strategist & founder of Smart Business People Services (SmartBizPeople.com
), a full-service digital marketing agency empowering orthodontists, medi-cal aestheticians, plastic surgeons, architects, insurance providers & other industries. He is the winner of The Best Marketing Campaign of the Year Award & Rule Breaker Award for teaching entrepreneurship at an accredited business university before ever enrolling in a college. He has spoken at Microsoft, the annual ECA Fitness Conference, the Westchester Youth Summit & been featured on television shows including Verizon FiOS News. He is the regular social media columnist for the Westchester & Fairfield County Business Journal.
With his brother Marc, he co-founded the nonprofit 501c3 organization Guberti Giving Inc. (GubertiGivingInc.com
) supporting youth, veterans & single mothers. The nonprofit has received support from the New York Knicks, Nextiva Phone Company & other organizations.
Westchester Magazine, HOME Editor
Jenn Andrlik is the executive editor of Westchester Home and Westchester and Hudson Valley Weddings. She was a senior editor at Martha Stewart Weddings and then at Martha Stewart Living specializing in home, holidays, and crafts, the former editor of HouseBeautiful.com, and has held contributing and freelance editorial positions with Better Homes & Gardens, Country Living, and ElleDecor.com, among others—as well as providing editorial consulting to a wide range of home-related clients. She has worked on both the digital and print side across several nationally known brands.
Anne Jordan Duffy
Westfair Communications, Associate Publisher
As Associate Publisher of Westfair Communications Inc., a publishing firm headquartered in White Plains, Anne Jordan manages the sales and marketing for the company’s publications: Westchester County Business Journal, Fairfield County Business Journal, and Award-winning WAG magazine. Jordan joined Westfair in 1999 as an account manager working with clients to help boost their image and market share. She is credited with co-founding the Above the Bar Awards with Citrin Cooperman and the CFO of the Year Awards with McGladrey, as well as creating the Milli Awards. Today, the Journals are flourishing and bringing local business news to more than 84,000 readers in New York’s Westchester County and Hudson Valley and Connecticut’s Fairfield County.
Stacey Cohen founded Co-Communications, Inc. in 1997, an award-winning full-service public relations and marketing firm with offices in White Plains, NY, midtown Manhattan, and Farming-ton, CT. Stacey began her career at Marsteller Inc. (a division of Young & Rubicam), where she was responsible for expanding the corporate communications program for advertising execu-tives. She then held senior positions in both public relations and marketing over a six-year period at CBS/FOX Video, then the world’s largest home video company. Under Stacey’s leadership, Co-Communications has been awarded the Advertising Club’s "Best of Show" (2002, 2010, 2012) sponsored by Gannett, Forbes Enterprise Award (2006), and was inducted into the Westchester County Business Hall of Fame (2008). She was recently named PRSA Practitioner of the Year (2013) in recognition of her professional achievements, experience, and reputation in the profession. She has been featured in Entrepreneur Magazine, Forbes, Crain’s, Sales & Marketing and a suite of other national publications. She holds a B.S. from Syracuse University, MBA from Fordham University and recently completed a certificate program in Media, Technology and Entertainment at NYU Leonard Stern School of Business.
Earn AIA CEU Credit
Earn 2 AIA CEU credits by attending. Be sure to sign in at the session.
Maximize Your Exposure: Sponsor This Event
Download information on sponsoring this event here (.pdf)
. Contact Brian C. Ferry at Brian.C.Ferry@skanska.com
to become a sponsor today.
Contact Anastasia Guadron, SMPS-NY Director of Westchester Affiliate, at firstname.lastname@example.org for questions about this event.