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SMPS New York Liberty Ball 2018

Help SMPS New York honor excellence in marketing communications and professional achievements at the Annual Meeting and Liberty Ball! This unforgettable evening will celebrate the outstanding accomplishments of the AEC industry’s bold, brilliant, and brave in a historic setting – the New York City Fire Museum.


We’ve decided to play with fire this year by freeing you from the chains of a seated dinner! We are getting rid of the tables and increasing the time spent networking with top industry professionals. After the extended networking dinner, we will move into a separate space to watch a short awards show packed with new, interactive twists and turns.

For the awards presentation, we are excited to welcome Brent Robertson, our dynamic Master of Ceremonies. Also new this year are two new professional achievement awards – Humanitarian of the Year and Marketing Hero of the Year. Join us as we honor the industry’s bravest (in marketing, that is) … it’s sure to be an extraordinary evening!

Learn more HERE about the Awards Program.

More about our Master of Ceremonies

Brent Robertson



Brent Robertson

Brent Robertson is a partner at Fathom, a Future Design firm. Working with leadership teams at some of the region’s most valuable organizations, Brent champions an approach to strategic planning, employee engagement, leadership succession, and market differentiation that prioritizes people and relationships.

Brent advocates for the maker culture and engages with the Advanced Manufacturing and AEC industries, serving as a strategic advisor to the organizations that support them. With a bias toward provoking new ways of seeing the world and taking action to change it, Brent speaks country-wide and is regularly featured in regional and national publications.

Congratulations to Our PAA Winners

Vanguard of the Year: David Golab, Director of Business Development, SUPERSTRUCTURES Engineers + Architects
Marketer of the Year: Matthew Barlow, Marketing Coordinator, Dattner Architects
The Rising Star: Elizabeth Bellsey, Marketing Coordinator, BAM Architecture Studio
Humanitarian of the Year: Katherine DeMercurio, Marketing & Communications Manager, EverGreene Architectural Arts
Mary Findlen Scholarship Grant: Nathan Reyna, Marketing Manager, Mancini Duffy

Congratulations to Our MCA Finalists

Greenberg Farrow
HLB Lighting Design
Simpson Gumpertz & Heger
Structure Tone
The Berman Group








Liberty Ball Sponsorship Information & Levels

In the spirit of honoring AEC Marketing’s Bravest, we are so excited to be able to honor New York’s Bravest by contributing a portion of all sponsorship proceeds to the Stephen Siller Tunnel to Towers Foundation's Smart Home program. Attend the Liberty Ball today and contribute to a heroic cause.

  • The Fire Chief - Premiere Sponsor: $1,500 - SOLD OUT!
  • The Crown-ing Achievement: $1,200
  • The Halligan Bar - Cocktail Sponsor: $1,000 - SOLD OUT!
  • The Torch - A/V Partnership: $850 - SOLD OUT!
  • The Pedestal - Supporter Sponsorship: $625

  • Full Page Ad - $395
  • Half Page Ad - $245

Questions about sponsorship? Contact Brian C. Ferry, Director of Sponsorship, at

Can't attend the Liberty Ball?
Still want to donate to Tunnel to Towers?


Networking Dinner/People's Choice Voting: 6:00 - 7:45PM

Awards Program begins at 7:45PM



Tim Asimos

Vice President of Digital Innovations

circle S Studio

Tim Asimos is Vice President and Director of Digital Innovation at circle S studio, where he leads the marketing agency’s development of innovative strategies in website development, content marketing, lead generation, account-based marketing and marketing technology. A national speaker and catalyst for change in A/E/C marketing, Tim’s expertise has been featured in numerous industry publications, webinars, programs and conferences around the country. Tim is a longstanding SMPS member and a Certified Professional Services Marketer (CPSM). He’s also a member of the American Marketing Association and is a Past President of the Richmond, Virginia chapter.


Scott D. Butcher, FSMPS, CPSM

Vice President & CMO

JDB Engineering, Inc.

SMPS National Director At-Large

and SMPS Foundation Past President

Scott D. Butcher, FSMPS, CPSM has more than 25 years of experience in the AEC industry. He is vice president and chief marketing officer for JDB Engineering, Inc. Scott currently serves on the SMPS board of directors and is a former trustee and past president of the SMPS Foundation. A regular speaker at industry events, he has given more than 200 presentations to local, regional, and national events of numerous AEC organizations. Scott is also a widely‐ published author who has written 15 books and writes Marketropolis, the sales and marketing blog on the


Donna J. Corlew, FSMPS, CPSM

Chief Whatever It Takes Officer


SMPS National Past President

A native Tennessean, Donna’s roots run deep in Southern hospitality, a culture of giving, and an abiding love of Nashville Predators hockey and SEC sports. Driven by a passion for helping others identify and maximize their talents and expertise, Donna works with firms to facilitate strategic vision and market research, build connections and chemistry with clients and targets, and coach sales and marketing teams. Donna achieved the CPSM designation in 1993 and elevated to the status of SMPS Fellow in 2004. An active, engaged volunteer, Donna has held leadership positions on the chapter and national level, including SMPS National President in 2008.


Erin Herbst Gomolinski

Director of Marketing


Erin Herbst Gomolinski joined AlixPartners in 2016 as Director of Marketing for the Leadership and Organizational Effectiveness practice. Prior to AlixPartners, she was a Director of Marketing at McKinsey & Company, taking client capabilities to market focusing on lead generation. With over 15 years experience in building strong B2B brands, Erin holds advanced degrees in Corporate and Organizational Communications from Northeastern University and Design Management from Pratt Institute after an undergraduate degree in Graphic Design from Drexel University. As an expert on branding, Gomolinski has spoken at brand and communications industry conferences around the country.


Michael Guberti

Social Media Strategist & Founder

Smart Business People Services

Michael Guberti is a Social Media Strategist & founder of Smart Business People Services, a full-service digital marketing agency empowering orthodontists, medical aestheticians, plastic surgeons, architects, interior designers & other industries. He is the winner of The Best Marketing Campaign of the Year Award. He has spoken at Microsoft, the annual ECA Fitness Conference & been featured on television shows including Verizon FiOS News. He co-founded the nonprofit 501c3 organization Guberti Giving Inc. supporting youth, veterans & single mothers. The nonprofit has received support from the New York Knicks, Nextiva Phone Company & other organizations.


Frank Lippert, FSMPS, CPSM


Go Strategies, LLC

SMPS National Past President

Frank Lippert, FSMPS, CPSM, is the founder/partner of Go Strategies, LLC. He provides strategic pursuit planning, strategic market capture planning, and the functional seller/doer training to clients throughout the US. Frank is all about helping teams work more effectively and more efficiently with processes, schedules, and tools that keep AEC firms' business development strategy and marketing efforts on track. Frank has served as the SMPS Society chapter delegate and Society president. He has been recognized as an SMPS Fellow (FSMPS) and is a Certified Professional Services Marketer (CPSM).


William Long, P.E., FSMPS, CPSM

Associate Vice President

P. Agnes, Inc.

SMPS Foundation Past President

Bill Long, an Associate Vice President with P. Agnes, Inc., a general contractor/ construction manager in Philadelphia, has been active in the design and construction community for over 30 years where he has presented at local, regional, and national functions for AIA, AGC, CMAA, ASLA, SDA, CSI, and SMPS. Bill is also an Adjunct Professor at Drexel University and is a Bootcamp Instructor for PSMJ Resources. He possesses a Bachelor of Architectural Engineering degree from Penn State and an MBA from Villanova University. Bill is a Fellow in SMPS and is a Past President and Past Trustee of the SMPS Foundation.


Susan Shelby, FSMPS, CPSM

President & CEO

Rhino Public Relations

Susan Shelby, FSMPS, CPSM is the president and CEO of Rhino Public Relations, a full-service PR and marketing agency focused on meeting the unique needs of professional services firms and offering customized services based on each individual client’s goals and budget. Susan received the 2016 SMPS Boston Marketing Professional of the Year Award, which honors marketing excellence in the AEC industry. Follow her @RhinoPRBoston or visit Rhino Public Relations for more information about how Rhino can help you take charge of your PR.

When & Where

  • 06/07/2018
  • 6:00 pm - 9:00 pm

  • New York Fire Museum
  • 278 Spring Street
  • New York, NY
  • MAP

Registration & Pricing

  • $150.00   SMPS Member (Register May 1 - June 5)
  • $225.00   Non-Member (Register May 1 - June 5)
  • register now!