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COMMITTEE CORNER | THE Marketing Event (TME)

May 23rd, 2018

Featured Author

Ingrid Sletten

Director of Sales

X-Act Contracting Corp.

Pros in AEC know they must stay abreast of the latest marketing advances, both inside and outside the industry. SMPS New York’s premier professional development symposium, THE Marketing Event (TME), addresses that need by showcasing top marketing insights from across the country. Now in its 14th year, this day-long, multi-track conference is one of a kind, drawing hundreds of AEC professionals from the East Coast and beyond to learn the latest trends in business from the smartest innovators.

As participants on the TME Committee, our volunteers access career-building opportunities on three levels: professional event planning, relationship building, and event marketing.

Professional Event Planning

We are charged with planning and executing a day-long conference for AEC professionals of all levels, while meeting the challenge of staying on time and on budget. Strategic tasks include creating a theme that resonates in the industry, attracting presenters to elucidate the theme, and creating an environment that will allow the attendees to maximize their educational experience. 

Relationship Building

Throughout the process of creating and executing the event, we get to know one another and our firms well, we build relationships with expert presenters, and we work the room and network with 100+ professionals on the day of the event.

Event Marketing

Our volunteers also get the opportunity to hone their digital marketing skills as they work with the Communications and PR Committees to develop the marketing plan and design the promotional campaign and graphic collateral surrounding the event.

If you are interested in finding out how you can volunteer (even for a few minutes a week) I am always up for a cup of coffee. Don’t hesitate to reach out: ingrid@xactcontracting.com.

I look forward to hearing from you soon!

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