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February 23rd, 2018

Featured Author

Alexis M. Newman, MBA

Senior Marketing Specialist

Simpson Gumpertz & Heger (SGH)

President's Purple Platform
  • President 2017-2018, SMPS New York

During the month of February, when pink hearts and a million red roses greet us in every corner store window, I can’t help but think about human connection. Granted, the emphasis on human connection gets magnified and drilled into our brains this time of year, not to mention the fact that February 14th finances the greeting card and chocolate industry for practically the whole year, but true human connection can have a much deeper and more positive effect on our lives. When we make space for it, it has the potential to feed our souls.

“If you want to walk fast, walk alone. If you want to walk far, walk together.”
– African proverb
“Alone we can do so little. Together we can do so much.”
– Helen Keller
“The whole is greater than the sum of its parts.”
– Aristotle
I’m sure you’ve heard these quotes before (especially if you attended TME last November!), but what do these words really mean to you? In almost every job interview, they ask the question, “Are you a team player?” or “Do you work well with others?” It’s funny how much importance is placed on human interaction and connection in our everyday professional lives. It makes sense, of course, especially in the B2B world. I mean, the whole concept of professional services, which I see as an exchange of services between people, is all about human interaction, isn’t it?

That said, are you the type of person who prefers to work alone? To work behind the scenes to make the magic happen? Well, you’re not alone. I used to be that person, enjoying watching the fruits of my labor step into the spotlight while I stayed behind the curtain, hiding in my safe space at my desk. I was that person, until I witnessed with my own eyes the message that these quotes convey. I saw that people can do greater things when they interact and work together. With all the turmoil surrounding us these days, I have seen that when people band together, their collective voice grows louder and they can accomplish so much more. Why not bring this mindset into our own professional lives and allow it to enhance our relationships and, in the end, our careers?

The month of February is an exciting one, full of energy and activity after the holiday season, and teeming with opportunities to make these human connections. People are back in the groove at work, proposals are flowing, budgets are set, and everything is moving and shaking. I challenge you to get out of your office and let SMPS New York help you work on building some connections, be it at one of our events, or by joining one of our committees. When the weather is cold, and love is in the air, I say let’s get out there and join the love-fest!

Confession: I succumbed to the Valentine’s Day commerce monster and showed some love to the board of directors at this month’s meeting. But I am not ashamed of my cheesy gestures. Why? Because these hard-working volunteers have been some of the most valuable human connections I’ve made in my life. So I say, what the heck, don’t be afraid to show some love to the people in your professional and personal lives.

Spreading the love at our board meeting


Purple Pow-wow
with SMPS-NY Member Courtney Heslin

In keeping with my tradition of ending these posts with an opportunity for you to meet a member of our chapter, here is a little introduction to Courtney Heslin. Courtney has been an active volunteer on the Professional Development Committee ever since I met her at one of our Marketer’s Toolbox Creative Workshops last year. (Shameless Plug: be sure to check out our upcoming workshop on SEO Strategies and Google Analytics on March 7!) Read a little bit about Courtney below.

    1. 1. How did you become involved in the AEC industry?
      Through mentors and colleagues who are in the industry.
    2. 2. What brought you to SMPS?
      I joined SMPS because of its reputation as being a gateway to networking in the AEC industry.
    3. 3. What do you hope to get out of your SMPS New York membership this year?
      I hope to gain friends, learn about other firms in our industry, and learn valuable marketing skills. I joined the Professional Development Committee to enhance my participation within the organization. I hope to offer a voice as a rising professional in our industry and work closely with other members of the organization to strengthen my own network and development.
    4. 4. If you were to create a slogan for your life, what would the slogan be?
      Be better than you were yesterday.
    5. 5. What’s your purple power? (i.e. what makes you remarkable?)
      My drive to continue to learn and improve.

    Thank you for sharing your purple power, Courtney, and for your enthusiasm and commitment to helping our Chapter deliver awesome educational programming to our AEC community!

    To everyone reading this post, looking forward to CONNECTING with you at our winter events!

    Stay Warm!

    Make the most of your SMPS membership by:
    Attending chapter events;
    Volunteering for one of our committees;
    Becoming a Certified Professional Services Marketer (CPSM).

    Not currently a member?
    Learn more about joining SMPS today!


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